For leaders, founders, and creators in non-profits and social enterprises:
a weekly newsletter of framework teardowns and tiny experiments to help you build an organisation donors trust, teams love, and society actually needs.
It’s read by 1,000+ non-profit leaders, fundraisers, social entrepreneurs, journalists, writers, artists, founders, and creators.
Each edition uses my experience and the two fingers I type with (I never learned; it's too late now) to help you reframe strategy, impact, product, fundraising, org charts, team productivity, and more.
I’ve built, scaled, and sold organisations across tech, non-profits, the arts, and the corporate world. I’ve raised over €30 million in philanthropic funding and won awards for innovation. I've coached leaders through 700+ hours of high-stakes decisions, from product launches and impact strategies, to mission rewrites and organisational design.
And I want you to know everything I learned along the way.
If you need a weekly permission slip to slow down, think differently, and tackle big challenges in practical ways, Theory of Change might be the one weekly newsletter you read that truly makes a difference.
"Theory of Change is hands down one of my most useful and actionable regular reads."
"One of the few emails I genuinely look forward to. I always end up sharing or using something from it."
"I get perspective on the tired patterns of busy work, and can focus on changing them in small ways today."
"Feels like such an act of generosity - thoughtful, insightful, & genuinely helpful, both professionally and personally."
"My kind of newsletter!"
"I love this newsletter. It has me checking my inbox every five minutes until it lands."
Theory of Change's average open rate is 65%+ every week for a reason. Every email is optimised for action. No link spam, no fluff, no filler. I respect both your time and your inbox.
This isn’t a roundup of interesting links. It’s a carefully crafted briefing: one idea, explored with context, insight, and real-world relevance, turning frameworks into immediate, actionable intelligence.
Methodical, beautiful breakdowns make complex ideas simple and memorable. Plus curated resources to help you go deeper if you’re curious.
Short enough to read in four minutes. Structured so you can scan, save, and apply. It’s the strategy newsletter for people with actual work to do.
This isn’t theory from a textbook. It’s what I’ve learned (and am still learning) from years of coaching, creating, leading (and getting things wrong).
Written by a human who cares. No generic prompts, no ChatGPT emoji lists, no content farming. Just thoughtful writing, shaped by real experience and a sense of humour.
Hidden gems in every edition because world-fixers deserve treats too.
Access free. No charge, no upsells, no hidden fees.
Hello, I'm Adam. I work with leaders, entrepreneurs, and creatives in nonprofits and philanthropy who are trying to change things - rebuilding broken systems, launching ambitious ideas, or steering organisations through challenging transitions.
If you’re reimagining your community, your organisation, or your purpose, you deserve more than encouragement. You need strategic support, sharp tools, and space to think. That’s where Evenly Distributed comes in.
I’ve started, scaled, and sold organisations across start-up, nonprofit, and corporate sectors. I’ve raised over €30m in philanthropic funding, won awards for technological innovation, and coached people through over 500 hours of high-stakes decisions, on everything from product launches and mission rewrites to impact investment strategies and organisational design.
I’m a multipotentialite. A multipassionate. A multihyphenate. A generalist. One of those people who refuses to “just pick one.”
For years, that made it hard to find my place in the world of work. I was drawn to jobs that were undefined, messy, or just flat-out difficult. I carried a quiet case of imposter syndrome wherever I went. I rarely got external validation because I wasn’t a specialist. And I started more things than I finished, because I was hardwired for learning, not linearity.
And yet, somehow, that chaotic and creative curiosity has become the foundation of my life’s work.
These days, I use what I’ve learned to help other multipassionate humans make peace with their own complexity and turn it into strength.
I offer:
Advisory services for foundations and nonprofits designing programmes, launching funds, or leading complex change.
Coaching for founders and multi-hyphenates who need clarity, momentum, and a calm voice in the storm.
Tools and a weekly newsletter for changemakers who want frameworks, language, and insight to go further.
Despite *waves hands* everything that's happening right now, I’m fundamentally hopeful. A better future is possible and I’d love to help you build it.
"Since Adam has been advising our team, we’ve set up a new European headquarters, hired our first team member, and developed a full-fledged fundraising strategy. An invaluable asset."
"Adam synthesises complex information & delivers concrete & practical advice, identifying opportunities & challenges well before they arise. His coaching was indispensable."
"Adam’s support went above and beyond what we could have hoped for. He provided deeply insightful revenue and market analyses that changed the way we saw our own organisation."